February 10, 2007

How Vista Could Trip Google And Yahoo

And here's the news...

(via WebProNews Video)

Microsoft Vista could pose a serious problem for Google and Yahoo. The recent global launch of Vista could also pose a new challenge for advertisers.

These are revelations that emerged from the recent ad:tech conference in Sydney. Rick Bruner, who heads internet search advertising specialist DoubleClick, warns that Vista has an inbuilt search facility that enables users to bypass popular search engines. Advertisers could find themselves being bypassed, too.

The other prediction was that amateur video and blogs would become long-term investment channels for advertisers. There is a future for the New Media despite being dubbed as "fundamentally disruptive" by some quarters.


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