Forget MySpace and Facebook. In the Asia Pacific region Friendster is the king of social networking sites. Numero uno.
Last Tuesday, Friendster appointed a new CEO - Richard Kimber, the former regional managing director of South Asia at Google.
Along with Kimber, Friendster will get an injection of $20 million in funding from IDG Ventures which, according to the social networking site, will be used to push Friendster's presence in the Asia Pacific region.
In retrospect, for those short on memory, Friendster was once the leading social network everywhere but it slipped up along the way and allowed MySpace, Facebook and some others to steal its thunder.
Dumped mainly by U.S. audience, Friendster had quietly remain active in the Asian region and, according to new chief Kimber, it is growing strongly in Asia-Pacific. So far, Friendster has built up a 75 million user base. That's not bad for a social network site ignored in the West but loved by many in the East.